Summary Statement
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The logical way of doing this would be to write about what I have done and then what I am going to do in order to be where I want to be.
This year I think that I have got a much better grasp of the specific design world I want to be in. I was worried for a while that I didn't know the names of typefaces properly or typographers, but then I realised that's not relevant to what I should know. Yes it would be helpful to know and I hope one day that I will be more informed, but right now it's about illustration and image related design. I know a lot more about my competitors, events and agencies and feel as though I have lots more places that I am aiming to be rather than one specific one that might not be very good anyway!
This module I have sent out numerous mail outs from book portfolios, frames and postcards, to countless emails and submissions. I have plans in my head of other ways to contact the agencies and once I am in the right location I intend to do a lot more portfolio visits. I have also began to get more confident of sending my work out the company I based the brief around. Although not very financially beneficial I think this is great way to start a dialogue at least.
My placement at Hallmark really opened my eyes to the fact of how image is sought after and profitable. I felt great comfort in the hight demand for it. It also made me realise how I like the client dialogue. Hallmark was very much about walking in doing your thing and its either bought or not, but I want a bit more of a challenge for now and the ability to work on other formats.
Competitions have also been a great turning point for me this module. Winning a space in Secret 7 in London as well as being a nominee (pending winner) and being in the exhibition in London for the Serco Prize for Illustration is a real confidence booster.
Intend to do a lot more competitions on leaving. Its a great way to keep refreshing your design skills with short briefs to keep you ticking over. It also gives great networking opportunities and bulks up the CV.
My ambitions now I very much about finding an agency to represent me. I don't expect this to happen immediately so Freelance is/will have to be an option but I like the thought of not having to think so much about finding work-and get given commissions instead from someone who specifially likes your work from others in the same agency and doing different projects all the time. I will try it for a while as I don't know if I am quite the standard to be in an agency yet but I intend on being more forceful and experimental with the way I contact perspective agencies. Portfolio visits will be a frequent thing as well as contacting more agencies abroad. Not to mention being in the right place at the right time!
If nothing comes along after a while, if I can find finance and the right print resources I'd like to start a small business of wall paper and perhaps soft furnishings, but we will see!
Thanks PPD, I don't know if my foot is quite in the door just yet, but I know exactly what that door looks like.
Sunday 27 May 2012
THE STORY OF MY BUSINESS CARDS
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I contacted IST Printing and had a chat with them but then they never got back to me with a quote, even after a few phone call attempts. So then I tried Precision and got a little further with samples and quotes but it WAS CRAZY MONEY. So I have finally made an order of some triplex cards-delivery estimate the 1st!
So I might miss hand in but at least they're on their way!
Also-MORE BRANDED PENCILS ARE ON THEIR WAY.
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